Will toy recalls sidetrack Mattel?
BackSep. 6 - Mattel's three recalls of Chinese-made toys is a public relations nightmare, but its impact won't significantly harm the toymaker's holiday sales, according to experts. Toy and marketing experts said Mattel is doing the right thing by working to fix the problems with its suppliers in China, while beefing-up a public relations campaign in the United States. Speaker: Irv Schenkler, director of the management communication program, NYU Stern School of Business. Conway G. Gittens reports from New York.
Category: News
Uploaded: September 7th, 2007 @ 12:46 am
Author: ReutersVideo
Length: 02:01
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Tags: china lead mattel paint recall toys
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